Business fuel card programs often come with incentives such as discounts, loyalty points, and rebates that can lead to significant reductions in fuel expenses. However, it's important to recognize that the potential for savings hinges on a few factors that require a closer look.

1. Proximity to the Pumps

Consider this scenario: your business has a fuel card that provides attractive rebates, but drivers must take detours to reach those specific stations. The hidden costs associated with detours can undermine potential savings. Here’s how:

• Increased Fuel Consumption: Longer routes to rebate-eligible stations lead to higher fuel usage, which can offset the financial benefits of the rebates. Efficient fuel management is critical for controlling the expense overall.
• Time Inefficiencies: Time lost on the road translates to decreased productivity and higher labour costs for non-revenue generating tasks. Driving out of the way can be especially draining in high-traffic areas or inclement weather.
• Operational Disruptions: Frequent detours to stations can disrupt schedules, often impacting arrival at customer locations or an employee's ability to wrap up the job on time. 

2. The Terms & Conditions

In order to maximize real savings for your company, it’s essential to understand the terms of the offer. Here are some key aspects to consider:

• Limited-Time Offers: Some rebates may be promotional and only available for a limited time. Knowing these timeframes along with your business’ fuelling patterns will help you understand the actual savings that could be captured from the offer.
• Discount Caps: Many programs set a maximum spending limit that qualifies for the offer. It's important to understand if limits apply, as this can significantly stunt savings potential, especially for businesses with high fuel consumption.
• Qualifying Purchases: Be aware of what qualifies for the rebate or discount. For example, some programs may restrict eligible purchases to specific fuel types. Ensure the program aligns with your company’s typical purchasing habits to maximize its value.

3. Savings Beyond the Pump

Many fleet fuel card providers offer additional perks that can significantly enhance a business's overall savings strategy. 

• In-Store Savings: Many fuel cards offer incentives on in-store items. This means your drivers can save on items like vehicle maintenance products, snacks, or beverages whenever they stop for fuel—it's a little something extra for your business and your team members.

• Car Wash Discounts: Some fuel card programs include discounts or cash back offers for car washes. Keeping vehicles clean not only enhances the appearance of your brand, but also contributes to their maintenance and longevity, leading to reduced repair costs over time.

• Maintenance Offers: Look for fuel cards that provide savings on vehicle maintenance services at partner locations. Access to discounted oil changes, batteries, tire rotations, and other services can help keep your fleet running smoothly while minimizing maintenance costs.

And Don’t Forget - Time Is Money

It’s common for business owners to compare fuel card rebate programs side-by-side, but there’s more to consider than just cents on the litre. An often overlooked area of savings is time; from card administration to bookkeeping and expense management. Choose a fuel card that not only reduces fuel costs but also boosts efficiency, freeing your team to focus on the things that help your business succeed.

Discover the full potential of savings you can achieve using Fillip’s free calculator.